Frist Gala
Branding for the Frist Museum’s annual gala based on Dorothea Lange’s exhibit from 2019
Silver Student Addy Award – American Advertising Federation Nashville
Process
During early brainstorming, I knew I wanted a bold sans serif typeface to complement the detailed emotional photos of Dorothea Lange. Giving the type plenty of white space in each print design centered the focus and allowed Lange’s work to take precedent.
Finally, I wanted to add an accent color, and I loved the bold and bright effect of red.