Beth’s Alterations

This was a logo development for an independent seamstress in California. My process included many sketches of pins, needles and dressmaking tools.

Brand attributes: elegant, delicate, and sophisticated.

Gold Student Addy – American Advertising Federation Nashville

Fantasy Worlds Systems

This was a logo development for a manufacturer that builds and sells children’s backyard playsets.

Brand attributes: reliable, solid, sporty

Persea Books

I rebranded Persea Books, a publishing company based in New York. Their name stems from an ancient Egyptian legend about the tree of knowledge, hence the leaf-like symbol and primary green color.

Brand attributes: modern, bright, and clean.

Qiagen

This was a logo development for a manufacturer and distributer of science lab supplies that also conducts and collects medical research.

Brand attributes: trustworthy, clean, knowledgeable

A-to-Z

This was a logo development for a travel retailer. A-to-Z is the one-stop shop for the modern traveler. When I was in the development stage, I immediately latched onto that “modern traveler” phrase, and I began sketching astronauts and rocket ships.

Brand attributes: playful, hopeful, futuristic