I chose to rebrand Persea Books, a publishing company based in New York. Their name stems from an ancient Egyptian legend about the tree of knowledge, hence the leaf-like symbol and primary green color. The new brand attributes are modern, bright, and clean.
Order Form
Letterhead
Front of Business Card
Back of Business Card
Front of Envelope
Back of Envelope
Process
I began brainstorming word association and researched the name of the company and its origin. This led me in the direction of leaves and book imagery for the pictorial mark. I wanted a clean and solid mark that was slightly abstract, since literature and words are always up to interpretation.