Logos
Redesign of logos and logo development of various companies
Beth’s Alterations
This was a logo development for an independent seamstress in California. My process included many sketches of pins, needles and dressmaking tools.
Brand attributes: elegant, delicate, and sophisticated.
Gold Student Addy – American Advertising Federation Nashville
Fantasy Worlds Systems
This was a logo development for a manufacturer that builds and sells children’s backyard playsets.
Brand attributes: reliable, solid, sporty
Persea Books
I rebranded Persea Books, a publishing company based in New York. Their name stems from an ancient Egyptian legend about the tree of knowledge, hence the leaf-like symbol and primary green color.
Brand attributes: modern, bright, and clean.
Qiagen
This was a logo development for a manufacturer and distributer of science lab supplies that also conducts and collects medical research.
Brand attributes: trustworthy, clean, knowledgeable
A-to-Z
This was a logo development for a travel retailer. A-to-Z is the one-stop shop for the modern traveler. When I was in the development stage, I immediately latched onto that “modern traveler” phrase, and I began sketching astronauts and rocket ships.
Brand attributes: playful, hopeful, futuristic